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About Us

Plastic Sunshine is a US based creative agency working with brands that SHAPE modern culture. We develop and produce brands, content, and activations that bring meaning and INSPIRE HUMANS.

We are a group of driven creative minds, committed to the success and well being of our clients. We practice comprehensive Design Thinking to create solutions that are both beautiful and functional. Passionate about design, we are equally passionate about the final deliverable. Success in our work relies on an unrelenting attention to the details that breathe life into your brand and build real connections to your consumer. We firmly believe Design has the power to transform brands, organizations, and culture.

We place high value on long term relationships built on open and honest collaboration, and while we may not tell you what you want to hear all the time, we do promise to ring you in the morning.

Our combined experience includes work for a variety of clients - from household names like Google, Instagram, Nike, Apple, Coca Cola, and Adidas, to more specialized clients like Over the Influence, Frieze, and NBP Capital.

DANICA WILSON is a founding partner and Executive Producer. With an extensive background as a Producer and Project Director, Danica has managed and delivered every type of project imaginable, from photo shoots and interactive experiences to the buildout of 27 stores in NYC for NBA All Star weekend. She thrives in fast paced and highly dynamic environments, keeping everything on track and on brand.

LOUIS CARLTON is a founding partner and Executive Agency Director. An accomplished strategic leader, Louis has worked on both the agency and brand sides, building and directing design teams to tackle everything from brand to product to retail. Prior to Plastic Sunshine, Louis held leadership positions at Adidas, JDK, and WPP, successfully running teams of designers and producers over multiple offices.



  • / Creation/Curation
  • / Audience Development
  • / Research & Strategy
  • / Insights & Trends
  • / Brand Strategy
  • / Messaging
  • / Visual Identity
  • / Packaging


  • / Photo/Still
  • / Video
  • / Motion Graphics
  • / Production
  • / Editing and Sound
  • / Campaigns


  • / Online/Offline
  • / Popups
  • / Live Events
  • / Experiential
  • / Social Amplification
  • / Influencer Management
  • / Environmental Design
  • / Retail Design


Adidas. Apple. Arc’teryx. Asics. Beats. BMW. Burton. Converse. Design Week Portland. Dior. EA. Express. Facebook. Frieze art Fairs. Google. Holler Hospitality. Hurley. Icebreaker. Instagram. Jordan. Lululemon. Microsoft. NBP Capital. Nike. Onitsuka Tiger. Over the Influence. Pink. Polaris. Rachel Mara. Reebok. Rossignol. Salomon. Sephora. She Wolf. Spotify. SPRITE. Target. The North Face. Under Armour. Uniqlo. United Way. Vasily Klyukin. Victoria’s Secret. Visa. Wired. Woodlark Hotel. Xbox. XOXO Festivals. Zumiez.